As you can see, as a communication department you can take important actions to steer hybrid work in the right direction. You need a few things for that. An internal social platform is indispensable for inclusive communication and engagement. You can think of , available as standard in all Microsoft licenses, Find Your Phone Number or (formerly Facebook Workplace). If you’re looking for something closer to home, there are also Dutch variants such as or What they all have in common: it takes a critical mass of users and applications to get them going – and keeping them going. If only you post messages there, that will not work. Some of you have no doubt noticed this yourself.
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Your colleagues must have reasons to visit the platform, stay there and keep coming back. You need a sophisticated activation strategy for this. Find Your Phone Number Develop use cases with teams and communities and communicate them broadly as best practices. After that, good community management is essential. Not as a side job for a web editor or as a job for an intern, but with serious time, attention and knowledge of the organization. That approach Find Your Phone Number helps just as much when there is already a platform with little activity. A relaunch, for example with a large JAM session, is therefore a good idea.
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We recently staged such a thematic, textual question-and-answer session with a senior leader for a client. In addition, 11,000 people, or 1 in 3 employees, were online on Yammer at the same time. You usually jam with everyone, Find Your Phone Number but most conversations take place in the fishponds I talked about above. You organize this in a content architecture: a well-ordered structure of target groups, clusters and content on an online communication platform. A good content architecture.