Until a while ago, running an advertising campaign on Spotify required a fairly high minimum investment, and the targeting options weren’t very accessible. In recent months, with the launch of Ad Studio in Spain, Spotify has taken the step to democratize itself as a support to all companies and brands […]
That you know these two concepts, we take it for granted, that this year has meant a change of mindset, too. Stomping on, this is how the color “black” has stained a year that is undoubtedly hitting many sectors relentlessly. For this reason, and as if it were black jack, […]
In September, the Government of Spain decreed that all advertising of gambling and betting will be prohibited from now on. This makes the bookmakers jump on the boat of alcohol and tobacco as another product that advertising has had to turn its back on by law. With which it is […]
It is no secret that loyal customers are almost always more valuable to a business than unique buyers, so having a tool that helps us predict which of those potential buyers will be brandlovers and loyal consumers will be a powerful weapon to boost sales. return on investment of our […]
One of the main problems that most concern those of you who have paid campaigns on Google or other search engines is that your competitors start showing their ads when users search for your brand. Or, even worse, to use it in your own ads. And this strategy is one […]
Christmas is always a key consumption date in almost any vertical, and this year is a more special date than ever due to the COVID context, the new normal and the acceleration of the digitization of companies in recent months, but how do we have Are you really thinking about […]
About to close one of the most complicated and uncertain years in recent times and with COVID-19 as the main catalyst, these are the trends in social media that you must know for your brand to succeed in social networks this imminent 2021. When It is about social networks, content […]
The digital world is a capricious entity that changes and evolves from one day to the next, and digital marketing is no exception. In addition, there is a great variety of specialized sectors that, for a professional in this area, it is difficult to cover. Experience has shown us that […]
The new year new life is going to be complicated in 2021, the shadow of 2020 is long and it is difficult to escape it because of the global health context experienced, and as one of the main consequences of this, last year will be marked as a gigantic leap […]
If you are a marketer, you have surely heard of the open war between Facebook and Apple regarding the update of the latter of its operating system, the IOS 14. This war has been so violent that Facebook even launched an aggressive media campaign against Apple in the US. In […]
We live in an era of dizzying changes in which it is essential that companies, regardless of their income statement, think about innovation, and most importantly, draw up and execute a plan to carry it out in their day-to-day life. But watch out for the execution. Much more often than […]
Any SEO strategy worth its salt must start from a good Keyword Research as a basis, but at Elogia we wanted to go one step further, we will tell you how, keep reading! To begin, let’s briefly review everything that SEO can help your business, with a good SEO strategy […]
s you know, this year we started a new adventure with our agency division specialized in Pharma & HealthCare Marketing , Elogia Pharma . Although we have already been helping brands and laboratories in the pharmaceutical sector with their digital marketing strategy for more than 10 years, it has not […]
As you know, this year we started a new adventure with our agency division specialized in Pharma & HealthCare Marketing , Elogia Pharma . Although we have already been helping brands and laboratories in the pharmaceutical sector with their digital marketing strategy for more than 10 years, it has not […]
Does the term FAB sound familiar to you? What if we tell you that it is about the cold calls of a lifetime? Does this sound more true to you? 😉. The FAB is one of the disciplines of marketing most forgotten, and even hated, by professionals, and the truth […]
Is persuading your consumers to buy more possible? When we ask ourselves this question, it is because we are looking for a clear objective: to increase our sales, improve our conversions or increase the acquisition of leads . That is why we seek all the resources at our fingertips, and […]
This streaming platform (live video broadcasts) was founded in 2011, designed to compete with YouTube and focused on the world of video games, specifically gameplay (watching someone else play). Although the platform celebrates its 10th birthday in 2021, it has been in recent months that it has grown exponentially and […]
Once you have created your filter with Spark AR, you must publish it on the Spark AR Hub , the Facebook platform that will allow you to link it to your Instagram profile and your fanpage, and share it with your followers. The steps are simple, you will only need […]
