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Use the right positive or negative emotions Select emotions1000 Mobile Phone Numbers that cause a lot of excitement and prompt people to take action (in this case: sharing your content). Adding more excitement to an article, ad or other type of 1000 Mobile Phone Numbers content can have a big impact on people’s willingness to share it. You can go two ways: the negative or positive side. On the positive side, you excite people, make them laugh or inspire them. On the negative side, you make people angry, not sad.
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Marketers often tend to avoid negative emotions for fear that they 1000 Mobile Phone Numbers could damage the brand. Obviously, you’re not supposed to make your own organization negative – but when used correctly, negative emotions can actually boost word of mouth. Designing messages that make people anxious or angry (high arousal) 1000 Mobile Phone Numbers instead of sad (low arousal) will stimulate transmission. Negative emotions, when used correctly, can be a powerful driver of discussion. Emotions drive people to action.