It’s definitely from being in the e-commerce space here. So let’s talk up a little bit of more about how your Amazon business grew. You know. So. I mean. Obviously. You haven’t been for 15. You’re selling digital key chains and things like that. So like when do you discover the need where like. Or for like a. Your first true private label product. Like. Are you selling that private label product today? The. The one that was like maybe your first real private label product? Bradley Sutton: I think we might have some that. That are still in. In yeah. In our inventory from yeah.
Way back when 2008. Not many. So we’re bringing in all these different products and literally. We like. Again. This is not. This is where. Like. We didn’t have a strategy. There was no brand. There was no like that type of strategy. It was just. Hey. Get wherever hands that we can get on that we think works and. And just sell it. It French email list matter what category could be across 10 different categories. Right. So we were selling this I guess this. This massager thing. And we started getting a lot more emails about like. Hey. Can you send it into street packaging? Can you send it in an unmarked box?
As a Small Pennsylvania
Can you send it in this? And we’re like. What’s going on? And why are they asking these questions? And yeah. It took us probably about a month to figure it out. And in the meantime. We’re also getting some returns and handling as well. Too. So afterwards we’re like. Oh my gosh. Like that. Bradley Sutton: Oh. OK. OK. Yeah. Yeah. You don’t need to go into too much details there. Eugene: Yeah. Exactly. Yeah. Was a mistake. Bradley Sutton: Did you ever get classified as adult on there because of what was like may be coming. Like when you start getting reviews about it and stuff. Or did you always just stay in the therapeutic side. I guess of themselves? Eugene: No. I mean
That was a one-off product. We exited that very. Very quick. Cause we didn’t. That was in our intention. Bradley Sutton: Yeah. I’d be probably paranoid if I got took one of those returns. I’m like. Okay yeah. This is a. I love of stories like that anyways. Okay. Cool. So. You know. Longer than 99% of Amazon sellers out there. Top two biggest changes that kind of affected the way you do business on Amazon. What would you say? Like. You know. There’s been a billion changes on Amazon. But was it.
Over There Like What
You know. No more incentivized reviews was you know. PPC or like. What would you say from the early days to now that really. You know. Some. A couple changes that really made you have to pivot the way you manage your business? Eugene: Well. I mean. We never relied on. On any actually Blackhat tactics. Did what Amazon gave us and we try to have good copy. Good pictures. And everything like that. I mean. I guess I would say the. The branding aspect.
