Communicating about sustainability and CSR: the trends & 6 tips Among other things, Blyde founded the B Blyde foundation to help writer Dieudonné Gakire. He is building an empowerment hub in his native village in Sweden Phone Number Rwanda. A project with a focus on education and equality. The Sweden Phone Number agency donates more than 100,000 euros in cash and hours per year to charities. And the CO2 emissions of each employee are compensated. Blyde goes to great lengths to practice the adage Sweden Phone Number well-held by all interviewees. The bar high for clients, but even higher for yourself. “We also have to get rid of the obsession with profit maximization on the agency side,” says Danielle Guirguis.
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That may sound like a somewhat utopian Sweden Phone Number statement, but growing for the sake of growth is no longer of this time. We can continue to grow in the field of impact.” Set the bar high for clients, but even higher for yourself. Concrete steps There is also the belief that you can make a more positive impact on people and the planet if you grow in the right way. And that agency and marketer who can achieve that Sweden Phone Number beneficial growth par excellence together. “But if you want to use that metaphor, that is certainly a road with pitfalls,” says Tim Claassen. “Suddenly a lot is coming at the CMO: sustainability, use of raw materials, energy supply, how you treat your staff.” That is one of the reasons why Havas Lemz gives every new customer the book Net Positive by Sweden Phone Number former Unilever CEO Paul Polman.
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Necessary information is exchanged here and concrete Sweden Phone Number steps towards (social) sustainability are immediately devised and implemented. In addition the agency has internally run the one-level-up program. The idea that for great progress you have to sit at the table with the board. Employees learn how, together with the decision makers on the customer side, they can move more directly Sweden Phone Number towards the right action for the benefit of people and the planet. You can make a more positive impact on people and the planet, if you grow in the right way. Tim Claassen: “A good example is how we are now helping Renewi. That has traditionally been a pure waste processor. But one that logically also felt the need for a more sustainable story. This Sweden Phone Number became more concrete as they focus.